Social Media Manager

The Social Media Manager is responsible for bringing the Blueprint LA brand to life online. This role leads the creation of engaging, organic content across Instagram and TikTok while helping showcase our workouts, community, events, and culture.

This person will work closely with our in-house videographer to develop creative concepts and ensure our content consistently reflects the energy and experience of Blueprint LA.



  • Plan and create organic content for Instagram and TikTok

  • Post and manage daily Instagram Stories highlighting workouts, members, events, and gym culture

  • Develop creative ideas and content concepts for both organic posts and videographer-led content

  • Collaborate with the in-house videographer to produce high-quality photo and video content

  • Capture in-gym content when needed to support daily social media posts

  • Help maintain a consistent and engaging Blueprint LA brand voice and aesthetic

  • Strong understanding of Instagram and TikTok content strategy

  • Creative thinker who can generate engaging content ideas

  • Strong organization and consistency with posting and content planning

  • Comfortable working in a fast-paced, community-driven gym environment

  • Passion for fitness, wellness, and storytelling through content